Drôle de Monsieur x AS Monaco: The Collaboration

In 2022, Drôle de Monsieur signed one of the most talked-about collaborations between fashion and football: a capsule collection for AS Monaco, in partnership with the kit supplier Kappa. Reinterpreted shirts, lifestyle pieces and a tribute to the Riviera: a look back at this meeting between Burgundian streetwear and the club from the Rock, a fine example of the growing bridge between the street and the pitch.

A collaboration between Drôle de Monsieur, Kappa and AS Monaco

Let us be clear from the outset: this was not a duo but a trio — Drôle de Monsieur for the fashion vision, Kappa, the club's long-standing kit supplier, and AS Monaco itself. Announced on 20 October 2022, this exclusive capsule reinterprets the official shirts of the Principality's club and extends into a whole wardrobe built around the world of Monaco. It was the Burgundian brand's first collaboration with a football club.

A tribute to the Riviera and the Rock

The concept of the collection is an 'Ode to the Riviera', of which Monaco is the jewel. Drôle de Monsieur drew on the codes and history of the Principality: the famous Rock, the modern Larvotto district, the panoramas between sea and city. The brand even reworked its emblematic slogan for the occasion: from 'Not From Paris Madame' to the knowing nod 'we are From Monaco'. A real exercise in local roots, true to the brand's storytelling DNA — for the origin of the slogan, read the meaning of Not From Paris Madame.

What was in the capsule collection?

The capsule was organised into two ranges, each quite distinct:

• A technical range: two complete kits, comprising the shirts, shorts and socks — the pieces worn by the players on the pitch.
• A lifestyle range: two T-shirts, a tracksuit, a bag and a cap — to wear the spirit of the collaboration every day.

In terms of style, the collection marked the return of the chequerboards and diamonds so dear to the club, revisited tone on tone, in a surprising palette combining cyan and brown in particular — far from the usual codes of the football shirt.

A shirt worn on the pitch

The strongest aspect of this collaboration: the shirt was not just a fashion object, it was actually worn in an official match. The AS Monaco players debuted it on Sunday 23 October 2022, in the Ligue 1 fixture against LOSC Lille. This exposure on the pitch, in front of the cameras, gave the capsule a visibility that few fashion collaborations achieve.

Why this collaboration stood out

The bridge between football and fashion is nothing new. But the Drôle de Monsieur × AS Monaco collaboration stood out for its creative coherence: a brand whose DNA draws precisely on retro 90s sportswear, paired with Kappa, an emblematic label of 80s football. The result was hailed by the international streetwear press as one of the most successful of the season. It also confirmed Drôle de Monsieur's status as a premium French brand capable of engaging with major institutions — a positioning detailed in our article Is Drôle de Monsieur a luxury brand?.

Can you still get hold of the collection?

It was a limited edition from 2022: the collection is therefore no longer available new through the official channels. Pieces from this capsule are now traded on the pre-owned market, where they are sought after by collectors and fans of the brand. As with any coveted piece, vigilance about authenticity is essential: our guide to recognising a genuine Drôle de Monsieur piece sets out the points to check.

Discover Drôle de Monsieur at NB08

If this collaboration has introduced you to the brand, note that at NB08, every Drôle de Monsieur piece is checked and authenticated in our boutique by our team. Discover the Slogan T-shirt (2026 Collection) or the navy Slogan T-shirt, and read our complete guide to the brand. Browse the full Drôle de Monsieur collection.

In summary

The 2022 Drôle de Monsieur × Kappa × AS Monaco collaboration will be remembered as one of the finest crossovers between fashion and football: a capsule in two ranges (technical and lifestyle), an unabashed tribute to the Riviera, and a shirt worn in Ligue 1. A limited edition that has become a collector's item, perfectly illustrating the brand's ability to tell a story — here, that of the Rock.