All the Drôle de Monsieur Collaborations (Mike Tyson, AS Monaco...)
In just a few years, Drôle de Monsieur has forged a reputation beyond streetwear thanks to high-profile connections with the worlds of sport and culture. From a capsule collection for AS Monaco to a boxing legend as the face of the brand, the Dijon label has pulled off one coup after another. Here is a quick overview of its most notable collaborations and partnerships — carefully distinguishing what counts as a genuine joint collection from what is really a campaign.
Product collaboration vs brand ambassador: an important distinction
Before listing them, a useful clarification: not all 'collaborations' are equal. On one side, there are genuine product collaborations, where two brands create a physical collection together; on the other, brand ambassadors and campaigns, where a personality becomes the face of the brand without there necessarily being a product line in their name. Drôle de Monsieur has shone in both areas, and it is useful to tell them apart to see clearly.
AS Monaco × Kappa (2022): the flagship product collaboration
This is the brand's most accomplished collaboration. In October 2022, Drôle de Monsieur teamed up with AS Monaco and its kit supplier Kappa for an exclusive capsule collection. On the programme: a reinterpretation of the club's official shirts, a technical range (shirts, shorts, socks) and a lifestyle range (two T-shirts, a tracksuit, a bag, a cap). Conceived as an 'Ode to the Riviera', the collection was even worn by the players in a Ligue 1 match. It is the perfect example of a successful product collaboration. We have devoted a full article to it: Drôle de Monsieur × AS Monaco: The Collaboration.
Mike Tyson (2023): the iconic brand ambassador
Beware of a common misconception: the link with Mike Tyson is not a joint collection, but an ambassador campaign. At the end of 2023, the boxing legend became the face of the brand for a campaign (and a film) built around the 'Not From Paris Madame' slogan. The choice was no accident: born in Brownsville and raised in the tough neighbourhoods of New York, 'Iron Mike' perfectly embodies the outsider narrative championed by the Dijon founders. A way of reminding people that talent and ambition are not reserved for the big capitals — exactly the brand's manifesto. It was therefore a powerful image partnership, not a 'Tyson collection'.
A strategy focused on outsider figures
Beyond the names, these partnerships reveal a coherent logic. Drôle de Monsieur has announced its wish to team up with 'inspiring' artists and personalities who built their careers far from the big cities — with Mike Tyson presented as 'the first of a long series'. The common thread is always the same: pride in being an outsider, ambition against all odds, and attachment to a personal story. It is this narrative, more than the product alone, that gives the brand its strength — see the meaning of the slogan.
Why these collaborations matter
These partnerships have played a key role in Drôle de Monsieur's rise to prominence. The collaboration with AS Monaco made it known in the football-lifestyle world and positioned it alongside big names; Mike Tyson as brand ambassador gave it international visibility and strong 'cultural' credibility. For a brand founded in Dijon in 2014, engaging with a Ligue 1 club and a global sporting legend is a fine achievement — and reinforces its status as a premium French label.
Discover Drôle de Monsieur at NB08
Keen to make the brand your own? At NB08, every Drôle de Monsieur piece is checked and authenticated in our boutique by our team. Discover the Slogan T-shirt (2026 Collection), the navy Slogan T-shirt or the green Slogan T-shirt. To find out everything about the brand, read our complete guide to Drôle de Monsieur. Browse the full Drôle de Monsieur collection.
In summary
Drôle de Monsieur's collaborations fall into two families: an emblematic genuine product collaboration with AS Monaco and Kappa (2022), and a striking ambassador campaign with Mike Tyson (2023). Two different registers, one shared logic: celebrating outsiders and telling stories. It is this narrative coherence that sets the Dijon brand apart and fuels its desirability.
