Investing in Parajumpers: Market Value and Resale
Buying Parajumpers is a significant outlay. So one question often comes up: is it a good investment? Let's be clear from the outset — a garment is not a financial investment, and like all outerwear, a Parajumpers piece depreciates compared with its original retail price. But among high-end down jackets, it is a brand that holds its value rather well, provided you choose wisely and look after your piece. Here is what determines the market value of a Parajumpers piece and how to get the most out of reselling it.
Does a Parajumpers piece hold its value?
Yes, relatively well — but there is no magic. On the pre-owned market, a Parajumpers piece logically resells below its original retail price: this is normal depreciation, true of virtually all clothing. The good news is that the build quality and the brand's reputation mean that iconic pieces in good condition remain highly sought after and resell far better than an ordinary down jacket. In other words: a Parajumpers piece is not an asset that gains value, but it is a durable purchase that loses little if you go about it the right way.
What drives the market value of a Parajumpers piece
Several factors determine the price at which a piece resells:
- The model: iconic pieces (Gobi, Long Bear, Kodiak, Right Hand) are the most in demand and hold their value best.
- Condition: this is the number one criterion. A piece with no stains or snags, with lofty down and intact fastenings, resells significantly better.
- The colourway: neutral, timeless shades (black, navy, khaki) find buyers more easily than niche colourways.
- Rarity: a sought-after older model, a limited edition or a sold-out colourway can maintain, or even increase, their value.
- Completeness: the presence of the original fur, the accessories and the original Certilogo code reassures buyers and adds value to the piece.
- Timing: a down jacket resells better as winter approaches than in spring.
The models that hold their value best
Unsurprisingly, it is the brand's signature pieces that best resist depreciation, driven by constant demand: the Gobi (the iconic bomber), the Long Bear (the emblematic parka), the Kodiak (the extreme-cold version) and the Right Hand (the versatile 3-in-1 model). To discover what gives them their status, see our article on iconic Parajumpers models, or our comparison Masterpiece line vs main collection. For the same model, a piece in a classic colourway and in excellent condition will always command the best price.
How to preserve resale value
The future value of a Parajumpers piece is built from day one, through care:
- Look after it properly: the right washing and drying preserve the loft of the down and the look of the shell. See our guide to caring for and washing Parajumpers.
- Keep everything: the original fur, the detachable accessories and the original Certilogo code. A complete piece resells better.
- Avoid damage: stains, cigarette burns, snags and broken fastenings send the value tumbling.
- Store it carefully out of season: clean, on a wide hanger and uncompressed.
When and where to resell?
Timing matters: put your piece up for sale as autumn and winter approach, when demand for down jackets is at its peak. As for channels, you have a choice: peer-to-peer platforms (a large audience, but it is up to you to handle the sale and reassure buyers about authenticity), or specialist resellers who authenticate and buy back pieces — simpler and more secure. To get the best price, take care over your photos (labels, patch, Certilogo, details) and describe the condition precisely.
Buying pre-owned: limiting depreciation from the start
The other side of market value: buying pre-owned is the best way to avoid the initial depreciation. By buying a pre-owned piece that has already 'depreciated', in good condition, you pay less and will lose very little when you resell. To buy well, follow our guide Pre-owned Parajumpers: Why and How to Buy, and always check authenticity with our authentication guide.
Sell or buy your Parajumpers at NB08
At NB08, every Parajumpers piece is checked and authenticated in our boutique by our team, new and pre-owned alike, with its condition precisely described. Would you like to sell yours? We buy back pieces from the major brands: discover our buy-back service. And to acquire a piece that will hold its value, browse our Parajumpers collection.
In summary
A Parajumpers piece is not a financial investment, but it is a durable purchase that holds its value rather well — provided you choose an iconic model, in a classic colourway and in good condition, then look after it and keep the fur, accessories and Certilogo code. To limit depreciation, buying pre-owned remains the best way in; to resell well, take care over condition, timing and authentication. A fine piece, well chosen and well looked after, retains its value season after season.
